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People from a wide variety of professions who are passionate about their work: this is the concept for the new VP Bank marketing campaign, with the theme depicted in the typical modern illustration style. There’s the architect, for example, who turns your ideas into reality based on solid foundations, or the tennis coach, who supports you with individually tailored solutions. These are people with unusual jobs which require an exceptional level of devotion and enthusiasm – these are people who are passionate about their work. We are also prepared to go the extra mile and explore new horizons so that we can make the impossible possible through dedication and commitment. We are the hot-air balloon pilot, the chef and the composer from our campaign who take you on this incredible journey – where you are always one step ahead.

If you want to reach your destination, you have to know the ropes, plan ahead and be prepared for whatever may come. A mountain guide can only lead his customers to the summit if he knows the terrain like the back of his hand. What architect builds a house without first creating a plan? This is why we rely on our wealth of experience and sustainable strategies, which allow us to advise you for the long term.

Prudent planning and tireless, fierce commitment are what characterise the 13 jobs depicted in our campaign and VP Bank – and make us an indispensable partner: together with our clients we remain “safely ahead”.

Inserat Werbekampagne 2014
Ad Campaign "Passionate Professional" (PDF, 1068 kb)
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